About What Works
What Works is a free weekly show that takes the mystery out of how small businesses really work.
With each episode, Tara deep dives with a small business owner and asks about how they manage their marketing, money, operations, team-building, growth, or personal leadership. She asks the nosy questions you’ve always wanted to ask other business owners!
Why a podcast?
We produce the What Works podcast because it makes learning on-the-go easy. You can take this free in-depth audio content wherever you go and listen whenever you have time using apps like Spotify, Castbox, Castro, and Apple Podcasts.
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Creating A Focused Brand With Studebaker Metals Founder Alyssa Catalano
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We are all facing uncertainty–as we do every day. So I wanted to talk with business owners who have their own stories about embracing uncertainty this month and the first person I thought of was Lou Blaser, the founder & host of Second Breaks.
I’ve watched Lou embrace uncertainty over and over again throughout the years. I’ve watched her step outside her comfort zone and I’ve watched her take courageous action.
Earlier this year, she announced that she’d made the decision to upend her business, then a career coaching company for late Boomers and Gen Xers, and move back to the Philippines to help out with her aging m. And while she could have tried to continue with her business as is–she made the bold move to use the change as a way to rethink everything.
That’s where this conversation starts–and throughout, Lou and I talk about how her business has evolved, the questions she asked herself to create the new plan, how she could use her existing assets in new ways, and how she started experimenting with her new ideas.
This week, we asked members of The What Works Network to share one thing they thought they knew about money but later discovered wasn’t true. Each shared a narrative or bias that held them back from fully embracing their business and their earning potential.
As you listen, consider which of these narratives are ones you’re currently operating with and how you could start reevaluating them. What would you do differently if you reprogrammed those money thoughts? What decisions would you make if you claimed a new money narrative?
You’ll hear from Charlene Lam, a curator and social media strategist, Maggie Patterson, the founder of Scoop Studios, Carol Hamilton, the founder of Grace Social Sector Consulting, and Anna Wolf, the founder of Superscript Marketing.
As you grow as a business owner, you can start to anticipate market changes and plan for the way your cost of goods increases. You can set a goal to position your brand in a certain way and you can become smarter about your target market so you understand the value of what you’re offering more fully.
And perhaps most importantly…
You can plan for the ways your cost of doing business will evolve.
You can anticipate the team members you’ll hire. You can plan for the software upgrades you’ll need. You can build in margin to cover unforeseen circumstances or changes in the market that impact your bottom line.
Very, very few business owners do this from the start. But over time, you can get better and better at your pricing strategy—and even your overall financial strategy—so that you’re planning for the future instead of reacting to it.
And that’s exactly what I’m talking about with today’s guest, Tiffany Whipps. Tiffany is the founder and designer behind Fire + Mineral Jewelry. Tiffany has been designing jewelry full-time since 2012 and she’d be the first to admit that her pricing strategy has become a lot more sophisticated since she put together her first line sheet on a whim.
I originally invited Tiffany onto the show to showcase how money flows through product-based businesses. And we absolutely talk about that. But we also talk about how Tiffany’s approach to money has grown more sophisticated over time, as well as how she’s now pricing for the business she wants to have instead of the business she has right now.
Tiffany and I talk about how her pricing strategy has evolved over the years, why she’s focused on products that have more long-term value as opposed to what’s trendy right now, and how she’s using her goals to set prices for her new work.
This week, we’re taking a look at what happens when you’re able to go all in on every aspect of building your business—product, marketing, and operations—and how that impacts how money flows through your business.
To do that, I talked with Marie Poulin.
Now, Marie has been on the podcast several times now. Most recently, I spoke with her about her decision to not build a business that scales. Funnily enough, at just about the time that interview aired, things started to change for Marie.
Marie found something she could go all in on.
And suddenly her path to the right product, the right marketing, and the right operations became clear—as did the path to making money with ease.
In this conversation, Marie and I talk about how she transformed her business when she stopped resisting and found the thing she could go all in on. We talk about how the way she makes money has changed, how she’s finding her customers, how it’s all impacted her personal finances, and what she’s investing in now that her business is growing with ease.
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