Get The What Works Book!
What Works

What Works

"Work" is broken. We're overcommitted, underutilized, and out of whack. But it doesn't have to be this way. What Works is a podcast about rethinking work, business, and leadership as we navigate the 21st-century economy. When you're an entrepreneur, independent worker, or employee who doesn't want to lose yourself to the whims of late-stage capitalism, this show is for you. Host Tara McMullin covers money, management, culture, media, philosophy, and more to figure out what's working (and what's not) today. Tara offers a distinctly interdisciplinary approach to deep-dive analysis of how we work and how work shapes us.

March 14, 2024

EP 465: Learning Empathy from Copywriters & Doppelgangers with Samantha Pollack

I have learned a lot about cognitive empathy by learning copywriting. After all, copywriting is a puzzle—the puzzle of figuring out what someone is thinking or feeling and how you can connect your idea to that thought or feel...

Listen to the episode

March 7, 2024

EP 464: Decoding Accessibility with Erin Perkins

Typically, the question of accessibility online is considered in technical terms: How does this website need to be designed? What ALT text is appropriate for this image? Are captions available for this video? And obviously, k...

Listen to the episode

Feb. 29, 2024

EP 463: A Brand is a Constellation with N. Chloé Nwangwu

How do you get seen in a world that doesn't see you? How do you get recognized when so many systems are designed to keep you unrecognized? Those are the questions at the heart of today's episode. In the 2nd episode in my 5-pa...

Listen to the episode

Feb. 22, 2024

EP 462: Decoding the Language of Empathy

Today, we peel back the layers of a term that's become ubiquitous in the business world and beyond: empathy . In this episode, empathy's origin story. Er, stories . We'll explore its philosophical roots deep in the 19th centu...

Listen to the episode

Feb. 20, 2024

This is Not Advice: Process Entropy & Process Evolution

Are you waiting for a glorious day with your system, plan, or business just work ? I hate to tell you this—but you will be waiting a long time. Plans, systems, and businesses evolve . Change isn't a bad thing—it's the only th...

Listen to the episode

Feb. 15, 2024

EP 461: My Nemesis

Our beliefs leave an indelible mark on how we interact with others and our environment. Even when those beliefs aren't conscious. Beliefs about quality of life are a whole other can of worms. Who gets to decide the relative q...

Listen to the episode

About the Hosts

Tara McMullinProfile Photo

Tara McMullin

Writer, Podcaster, Producer

Tara McMullin is a writer, podcaster, and producer. For over 13 years, she’s studied small business owners—how they live, how they work, what influences them, and what they hope for the future. She’s the host of What Works, a podcast about navigating the 21st-century economy with your humanity intact. Tara is also co-founder of YellowHouse.Media, a boutique podcast production company. Her work has been featured in Fast Company, The Startup, The Muse, and The Huffington Post. Her first book, What Works: A Comprehensive Framework To Change The Way We Approach Goal Setting, will be released in November.

She lives in Lancaster County, Pennsylvania with her husband, daughter, and two lovable cats that showed up in the backyard one day. Her heart is always in the mountains of Montana.

YellowHouse.MediaProfile Photo

YellowHouse.Media

Production Team

YellowHouse.Media is a full-service podcast production agency led by executive producers Sean and Tara McMullin. We specialize in working with small business owners, thought leaders, and scholars to help them bring their work to life.

Hands holding the What Works book

A Radically Different Approach to Goal-Setting

What Works is an antidote to the relentless pursuit of “more” and the culture of striving that we live in. It’s an unconventional approach to goal-setting, planning, and execution that prioritizes practice over achievement in both life and work. Not just a call to slow down or find the joy in missing out, What Works walks the reader through a framework for examining what’s driving their pursuit of more, setting commitments to orient their growth, and organizing their action as a learning process.

On Sale: November 1, 2022

Pre-Order Your Copy Today!