Honest Conversations About Running
& Growing A Small Business

Honest Conversations About Running
& Growing A Small Business

The Show That Takes You Behind The Scenes Of Successful Small Businesses 

Browse Our Episodes

EP 166: What’s Working In Live Video Broadcasting With Crowdcast Founder & CEO Sai Hossain

Must See TV might be all but a thing of the past but there is still one place where appointment television is alive and kicking: live video broadcasting. Today, you can get up close and personal with your favorite brands, celebrities, influencers, and entertainers streaming places like Instagram Live, Facebook Live, and YouTube Live. Plus, you can hang out with a community of fans, ask questions, and suggest topics while you watch.

Small business owners and emerging creators are using it for big business results. Sai Hossain, founder and CEO of Crowdcast, is leading the charge. He’s taking live video broadcast beyond the webinar to build audiences, nurture relationships, and drive revenue.

EP 165: Tracking Goals While Managing The Day To Day With Serial Entrepreneur Jessica Fialkovich

Jessica Fialkovich knows what it takes to start and grow a successful small business. And, she knows how to buy and sell them. Today, Jessica’s the President and Co-Founder of Transworld Business Advisors—Rocky Mountain and she strategically leads and supports her team.

In this episode, Jessica outlines exactly how she and her team set the yearly company goals. She also describes goal setting is a personal process — and how she works with each team member to create goals that work to motivate and inspire them.

EP 163: Profiting From Partnerships With Branding Outside The Box Founder Dana Kaye

Dana Kaye does things differently. She won’t give you the same run-of-the-mill advice that other publicists will… and that not only helps her company grow, it also helps her clients reach new heights. In this episode of What Works, Dana describes how partnerships lead to smart and intentional growth. She also discusses how important networking and expressing gratitude is for small (and big) business.

EP 162: Owning A Business Instead Of A Job With The Freedom Plan Author Natalie Sisson

Natalie Sisson spent the better part of six years working remotely and traveling around the world. And while many of you likely know her as the Suitcase Entrepreneur, she’s set her bags down to make a home in her native New Zealand (puppy and partner included!). Although life’s changed quite a bit for her from her working-and-traveling-the-world-days, Natalie’s still teaching business owners how to create a more sustainable and profitable business using smart systems. Her latest feat? Launching the brand new book, The Freedom Plan. Through it’s pages, Natalie teaches entrepreneurs how to reclaim their time, streamline their business, and be more profitable while living your ideal lifestyle and feeling on purpose.

EP 160: Finding New Customers Without Marketing Your Life Away with Lagom Body Co Founder Kristen Runvik

More than 44 million Americans have a side hustle to earn extra money for living expenses, savings, and investments. But having a side hustle doesn’t necessarily mean you have a plan for quitting your job and going full-time with your business. In this week’s episode of What Works, Lagom Body Co founder Kristen Runvik shares with us how she divides her time between life, job, and business, how she finds new customers without spending all of her time marketing, why she has a love/hate relationship with Instagram, and more.

Meet Tara McMullin

Tara McMullin is the founder & host of What Works. She’s been connecting small business owners through mastermind groups and online community for over a decade. Whether on the podcast or in the online network, her goal is to facilitate the free flow of ideas, information, and inspiration between entrepreneurs.

She believes that no one person has the answer to “what works” in small business–but that, together, we can create living, breathing knowledge-base of real-world solutions to all of our small business challenges.