The Nitty Gritty
- What prompted Carlos to shut down a thriving digital agency to start The Happy Startup School
- What happiness as a business model looks like — and how Carlos teaches that model to others
- Why Carlos includes an application process for his in-person events, plus the four main elements he always follows to produce a great event
- How Carlos and his business partner Lawrence turned an idea for in-person conversations in unique places around the world into their retreat, Alptitude
Carlos Saba is an agency owner turned community builder — and his focus? Happiness. Through his work with The Happy Startup School and his retreat, Alptitude, Carlos is sparking conversations around building a life and business rich in purpose.
In this episode of What Works, Carlos digs into why he left agency life behind, the importance of starting conversations with like-minded people, giving yourself space to think up new ideas, and how to turn a dream into reality.
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Making a case for the lazy approach to business
“Some people are built in a certain way that they can just chase that thing and they make a success out of it through brute force. What we’re much more about is the lazy approach to business: how can we do things a bit more effortlessly? How can we actually tune into what we want to do and what we get energy from, and where we find flow — and overlap that with a way of making money and a way of sustaining ourselves and making a business?” — Carlos Saba
In modern life, quick success is celebrated. We love overnight successes — even when we know, behind the scenes, they are anything but instant wins. No doubt you know of an entrepreneur who seemingly popped out of nowhere and are killing it.
While it may seem glamorous — and something that all entrepreneurs strive for — what if you don’t? What if you want to move more slowly towards your goals? What if you don’t want to hustle hard for 50 or 60 hours a week? What if you want more balance in work so you can more fully enjoy your life?
Those were some questions that Carlos asked himself as he created The Happy Startup School — and something he wanted to share with others.
Optimizing for happiness in life and work
“We were optimizing for happiness. It isn’t just about the money — what we’re all trying to do is find happiness. And happiness is a personal thing and it’s different for everyone, but that’s the thing… the startup school wasn’t just about starting a business: it was also about building a business that aligns with who you are.” — Carlos Saba
When Carlos and his business partner Lawrence started talking about The Happy Startup School, they knew they wanted to focus on educating clients. They thought the school would train entrepreneurs on how to build and grow lean startups in a happy way, that was based on two of their favorite books: Lean Startup and Delivering Happiness.
But they realized they could do so much more than that. That’s when they decided to focus entirely on happiness in life and business — and to share that with their community. Now, they provide resources, gatherings, and people to spark new ideas and conversations around infusing happiness into every aspect of life and business.
Creating space for event attendees
“The real key thing that we think is really important is space. Not filling it for the sake of filling it because you think that’s how you create value but actually creating the space for value to emerge from the attendees.” — Carlos Saba
Chances are, you’ve attended a conference or two. Usually, those conferences are filled with countless talks, workshops, and networking events. As Carlos calls it, it’s an information factory. But what if you could attend a conference that isn’t filled to the brim with content and events?
That’s exactly what Carlos and Lawrence created with Alptitude. Instead of a full schedule, they did the opposite: they intentionally left the schedule open so attendees can do what they want.
Above all, the retreats they lead are about initiating conversations in unique spaces. “If you’re stuck in a windowless room with artificial lighting, you’re going to think in a completely different way than if you are in a barn, on a farm, in the middle of the countryside with chickens and cows making noise in the background,” says Carlos.
“We believe being out in nature, being in a place that feels expansive will also lead to expansive thinking. Being out of your comfort zone, out of your day to day, you become more open to new things because everything’s a new stimulus,” he continues. “The other thing is creating space — it’s not just about physical space but also mental space.”
Because when you aren’t focused on filling your mind, instead you give the mind space — and that’s where the magic happens.
Hear more about how Carlos approaches life and business and how he plans and runs retreats from Oregon to India to the Swiss Alps to Goa in this episode of What Works.