Customers & Clients
EP 194: Finding A Niche In A Crowded Market With Photographer Janeris Marte

EP 194: Finding A Niche In A Crowded Market With Photographer Janeris Marte

Janeris Marte had been a photographer for 18 years with limited success. She was a self-described jack of all trades.

She could specialize in photography for adoptive families.

Instead of creating portraits of anyone who popped into her inbox, she could focus on connecting with a community of people she knew well with a service that could transform their families.

In this interview, you’ll hear how Janeris decided to focus on adoptive families, how she connects with new clients, and the specialized packages she’s able to offer because of her niche.

EP 176: Shaping Your Message While Sharing It With The World With Scholar Shape Founder Margy Thomas

EP 176: Shaping Your Message While Sharing It With The World With Scholar Shape Founder Margy Thomas

It’s tempting to think that to do your best work, you have to hunker down in your creative cave, scratch out your brilliant thoughts by the fire, and only emerge once you’ve had your eureka moment. In fact, I know plenty of thinkers and entrepreneurs who have tried to do exactly that. Margy Thomas is not one of them. In this week’s episode, learn how Margy is co-creating her legacy work with the people who need it most.

EP 163: Profiting From Partnerships With Branding Outside The Box Founder Dana Kaye

EP 163: Profiting From Partnerships With Branding Outside The Box Founder Dana Kaye

Dana Kaye does things differently. She won’t give you the same run-of-the-mill advice that other publicists will… and that not only helps her company grow, it also helps her clients reach new heights. In this episode of What Works, Dana describes how partnerships lead to smart and intentional growth. She also discusses how important networking and expressing gratitude is for small (and big) business.

What Works offers in-depth, well-researched content that strips away the hype of the 21st-century economy.

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