The Nitty-Gritty:

  • Why Maria Rodriguez started Fear Her Fight Athletics–and the surprising results of her initial product launch
  • How Maria centers her mission to empower people of all shapes, sizes, and identities in the gym
  • The key question Maria asks of herself and her community before designing new products
  • How Maria is doubling-down on her mission and exploring new territory with her 2019 business goals

Many businesses get started because someone asks what they want from a business. Plenty of other businesses get started because someone asks what customers want from a business.

Far fewer businesses are the result of asking both questions.

But at the intersection of these two questions is fertile ground for starting a business that is both personally fulfilling and in high-demand.

This week, my guest is Maria Rodriguez, the founder of Fear Her Fight Athletics. I was introduced to Maria and Fear Her Fight by digital strategist Evan Leah Quinn because she thought I would appreciate the trifecta of Maria’s badass powerlifting coaching, her intersectional feminist fitness brand, and her mission to make people of all shapes and sizes feel more empowered in the gym.

Well, Evan was right!

Now, I thought I was bringing Maria on the show to talk about the mission and message of Fear Her Fight—and yes, we definitely talked about that quite a bit.

But I didn’t realize I was also going to get a masterclass on seeing things from the customer’s perspective and designing products that people would clamor to buy.

Fear Her Fight Athletics is a perfect example of how a business can blossom when it’s personally fulfilling, mission-driven, and creating products people can’t wait to get their hands on.

Maria and I talk about how Fear Her Fight got started, how centering her mission has helped to energize her customers, how she thinks about the products she’s developing, and her goals for the coming year.

Have a brand that’s both personally fulfilling and mission-driven? I’d love to hear about how you’re bringing your message to the center of your products and promotion. Hit me up on Instagram—I’m @tara_mcmullin and let me know what you’re up to!

Now, let’s find out what works for Maria Rodriguez!

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